Strategic Advisory Services
Product & Service Innovation

Supercharge your product development process with powerful insights that spark innovation. Tap into key stakeholders including customers, prospects, channel partners, influencers and competitive intelligence to find persistent customer pain, product line gaps, and competitive vulnerabilities. From basic feature and function trade-off analysis, to the search for disruptive technologies that can transform your business, we offer a broad spectrum of engagements to increase your agility and success.

Some of The Ways We Support Clients’ Innovation Activities

  • Features & Benefits Optimization - Develop highly differentiated products and services with optimized features and benefits. Maximize customer demand while avoiding unnecessary costs and complexity driven by feature-creep and bloat.
  • Product - Market Fit - Explore adjacent, near-in, and stretch markets for product-market fit. Expand the reach and opportunity for existing products, their derivatives and extensions through creative thinking and disciplined research.
  • Customer Pain & Needs Identification - Ignite innovation by zeroing-in on persistent customer pain, unmet needs and pent-up demand that are the fuel for innovative product and service offerings.
  • Competitive Intelligence & Gap Analysis - Search for gaps in your competitors’ product and service offerings and roadmaps, as well as your own. Define, evaluate and prioritize gap-fill opportunities to fortify your product strategy.

    Product & Service Innovation Case Study

              Learn how we helped a leading
software engineering tools company
evolve its products and tap into
a large new market.

Read Our Case Study

Tap into a wealth of product & service innovation experience

  • Decades supporting technology product and service innovation
  • Technical depth to deeply explore unmet customer needs, paid, and hidden opportunities
  • Business savvy to engage with innovation leaders across your organization
  • Research expertise to identify, prioritize and focus your innovation efforts
  • Creative thinking to bring fresh ideas and approaches to your product and service roadmap

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Learn more about how VDC’s team of experts can support your most important growth initiatives.

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