Move boldly into new markets with data, insights and innovative strategies that accelerate growth and align your organization. Find and pursue high-potential market opportunities with focus and discipline that provide a clear pathway to the future of your business. With nearly 50 years of experience helping clients pivot to new markets, we can help you identify and pursue robust strategies that fuel revenue and margin expansion.
Market Opportunity Analysis Core Elements
- Market Characterization - Rigorous market definition, accompanied by detailed market sizing, segmentation and forecasts.
- Competitive Analysis - Comprehensive analysis of the competitive landscape including share and SWOT analysis of all industry participants.
- Channel Analysis - Deep understanding of current and emerging channel structure, product & service flows, and specific players.
- Technology Forecast - Expert analysis of current and emerging trends and disruptors, including implications for market entry strategy.
- Customer Analysis - Thorough exploration of customer pain and needs, vendor selection criteria, brand loyalty, and buying process.
- Fit and Strategy - Unbiased and objective guidance regarding the attractiveness of the opportunity given your organization’s goals and capabilities, as well as the optimum strategy to move ahead.
Market Opportunity Analysis Case Study
Learn how we developed a new market strategy for
a major mobile device
company in China.
Tap into a wealth of market analysis & strategy experience
- Decades supporting clients across a vast array of technologies and markets
- Technical depth to expertly explore technology
- Business savvy to engage with leaders across your organization as peers
- Research expertise to generate objective, actionable insights
- Creative thinking to bring fresh ideas and approaches to your market strategy