Strategic Advisory Services
Channel Transformation

Maximize the performance of your channel strategy and partner relationships, identify and deploy innovative distribution strategies, or completely transform how you go-to-market. With rapid change upending long-established distribution and business models across entire industries, and with significant differences across markets, insights from VDC can help you design and implement channel strategies that will take your business into the future.

Ways We Help Clients Drive Channel Performance

  • Channel Strategy Development - Design and implement breakthrough channel strategies based upon current and emerging channel structures, customer requirements, product and service mix, cost, and your organization’s capabilities and goals.
  • Channel Performance Assessment - Transform your channel management practices using powerful insights into your current performance and channel management best practices. Use competitive profiling and benchmarking to develop measurable performance goals.
  • Channel Partner Identification - Engage us for wideangle research that identifies all prospective channel partners, then deeply understand individual partners’ capabilities to zero-in on best fit partners given your objectives.
  • Channel Partner Enablement - Increase channel partner effectiveness by identifying and creating the content, training and tools they need to accelerate lead-gen and close business.

    Channel Transformation Case Study

              Learn how we helped a
large mobile technology
provider develop a new
ISV channel strategy.

Read Our Case Study

Tap into a wealth of channel strategy experience

  • Decades helping clients with channel innovation and optimization
  • Expertise across a broad spectrum of established and emerging distribution models
  • Business savvy to engage with leaders across your entire partner ecosystem
  • Research expertise to generate objective, actionable insights
  • Creative thinking to bring fresh ideas and approaches to your channel strategy

Get In Touch

Learn more about how VDC’s team of experts can support your most important growth initiatives.

Contact Us