AutoID & Data Capture


VDC Research is the leading analyst firm covering AutoID and Data Capture technologies and applications, giving our clients the most comprehensive and actionable research available today. Our coverage addresses the most critical issues impacting these markets to enable executives and operators for stakeholders including hardware suppliers, independent software vendors, and solution providers within the AutoID industry to make informed decisions. We support decision-making through market sizing, application profiling, trend identification, distribution channel analysis and competitive share research services.

View the 2024 Research Outline

Featured Reports

The Global Market for Print & Apply…

The Global Market for Label Print & Apply Systems and OEM Print Engines

This report analyzes the global market for industrial coding and marking, highlighting opportunities for enterprises to improve efficiency and drive down costs. It provides five-year forecasts along with end user investment considerations based on data from our expansive end-user research survey and in-depth interviews vendors.

The Global Market for Print & Apply…

The Global Market for Label Print & Apply Systems and OEM Print Engines

This report assesses the global market sizing and forecasting for automated print‑and‑apply systems and the print engines that drive them, and presents VDC’s perspective on the reasons why organizations are evaluating and purchasing these solutions.

Stationary Thermal Printers

The Global Market for Stationary Thermal Printers

This report assesses the key strategic issues, trends, and market drivers for stationary thermal barcode printers. It offers historical market analysis, forecast revenues, unit shipment data, vendor considerations, and growth opportunities…

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Featured Blog Posts

Scandit Gets “Smart”er with MarketLab Acquisition

On Wednesday, August 21st, smart data capture provider Scandit announced its acquisition of the technology of MarketLab, a Polish image recognition and AI software company specializing in the retail industry. Scandit’s solutions run primarily on consumer-grade devices, usually smartphones. MarketLab’s…


Walmart’s Strategic Implementation of Electronic Shelf Labels (ESL): A Game-Changer for U.S. Retail?

Walmart, the world’s largest retailer also known for its commitment to technology innovation, announced plans to implement Electronic Shelf Labels (ESLs) in 2,300 of its U.S. stores by 2026. The retailer initiated this move…


Palm Reading at the Checkout – Decoding Amazon One

With the newest frictionless technology, people can make payments, enter venues, and identify themselves with just their bare hand. Amazon is making this possible through its Amazon One system with palm reader terminals. The reader identifies people based on the unique biometric signatures of their palms…


August Starts with a Bang & a Thud – Key Takeaways from Q2 Earnings Calls (CGNX & ZBRA)

Earnings season is in full flow and the VDC team has been tracking results from several leading market players across AIDC, enterprise mobility, and machine vision. Q2 2023 was a rough quarter all around, with market leaders expecting continued weakness through the end of the year…