Meet the Analysts




David has more than ten years experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David’s consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA).

Recently published reseach:

Machine Vision and Industrial Barcode Scanners
Rugged Handheld Computers and Smartphones for LoB Applications
The Global Market for Intrinsically Safe Mobile Devices

Email David |  @VDC_Mobility

Executive Vice President,
Enterprise Mobility & the Connected Worker

Chris is responsible for syndicated research and consulting engagements focused on development and deployment solutions for intelligent systems. He has helped a wide variety of clients respond to and capitalize on the leading trends impacting next-generation device markets, such as security, the Internet of Things, and M2M connectivity as well as the growing need for system-level lifecycle management solutions. Chris has also led a range of proprietary consulting projects, including competitive analyses, strategic marketing initiative support, ecosystem development strategies, and vertical market opportunity assessments. Chris holds a B.A. in Business Economics and a B.A. in Public and Private Sector Organization from Brown University.

Recently published reseach:

RISC-V in the Edge & IoT
Functional Safety Development & Test Solutions
Release/Deployment Management & Software Composition Analysis


Email Chris |  @Chris_Rommel

Executive Vice President,
IoT & Industrial Technology

Steve is a market research professional who brings his expertise to Embedded Software and The Internet of Things. He has more than two decades of experience in market research and product management for technology products and services. At VDC, Steve covers industry trends, market sizing, marketing strategy, and competitive analysis, for a variety of IoT-related technologies, including embedded systems, security, wireless communications, cloud platforms, and data analytics. Prior to joining VDC, he spent 10 years as Director of Consumer Imaging and Consumer Electronics Research at the market research firm Lyra Research. Previously, he worked in product management for electronic design companies that developed and licensed embedded digital imaging and audio products. Steve holds an MS degree from the Rochester Institute of Technology and a BA degree from the University of Vermont. He is also a Certified Information Systems Security Professional (CISSP).

Recently published reseach:

The Global Market for Automotive Cybersecurity
The Global Market for Embedded Security Software
IoT & Embedded Operating Systems


Email Steve   |  @SteveHoffenberg


Director,
IoT & Embedded Technology


Currently serving VDC’s AutoID & Data Capture practice, Andy Adelson has spent his career as an analyst, consultant and research expert. During the first half of his career, Andy excelled as an IT industry analyst, covering several technologies which were precursors and adjacent to AI&DC. He has provided continuous syndicated services, plus consults to clients for their more complex challenges. During the past decade, Andrew held executive sales and management roles with research and insights providers. Andy also serves on the Board of the New England chapter of The Insights Association, the largest US trade association for research professionals. Andy earned an MBA from Babson in Marketing, and a BA from the University of Michigan in English and Economics.

Recently published reseach:

Machine Vision and Industrial Barcode Scanners
The Global Market for Stationary POS Scanners
Retail Engagement and Rethinking the Point of Sale


Email Andy

Senior Analyst,
AutoID & Data Capture

Dan supports a variety of syndicated market research programs and custom consulting engagements in the IoT and Embedded Technology practice. He leads VDC’s annual research services for embedded processors, boards, integrated systems, IoT gateways, and other computing hardware. Dan’s insights help leading technology providers align their go-to-market planning and competitive strategies with the dynamic embedded landscape and its constantly evolving buyer behaviors, technology adoption, and application requirements. His working relationship with VDC dates back to 2005 and includes time supporting Business Development as well as the AutoID practice. Dan holds a B.S. in Information Systems Management from Bridgewater State University.

Recently published reseach:

RISC-V in the Edge & IoT
Embedded Boards, Modules, and Systems
The Global Market for Industrial PCs


Email Dan  |  @DanMandell


Senior Analyst,
IoT & Embedded Technology

Jared leads all of the Industrial Automation and Sensors practice’s major research programs and custom research and consulting engagements. His major areas of coverage include sensors for process and automation control, industrial cybersecurity, data acquisition, and other topics related to the Industrial Internet of Things. Jared was previously a member of VDC’s IoT & Embedded Technology team, where his coverage areas included embedded operating systems, and embedded systems security, among others. Prior to re-joining VDC, Jared managed market research Trillium Software, a supplier of enterprise data quality solutions. Jared received an MBA from Babson College in 2007, and graduated from Bentley College in 2002 with a BS in Information Design and Corporate Communication.

Recently published reseach:

The Global Market for Process Level Measurement of Solids
The Global Market for Process Level Measurement of Liquids
The Global Market for Industrial Cybersecurity Software & Services


Email Jared

Senior Analyst,
Industrial Automation & Sensors


Pat supports a range of syndicated research programs and custom consulting projects within VDC’s Enterprise Mobility practice. His previous market research and consulting coverage includes enterprise communications and the MarTech space. Before that, he supported the marketing and communications efforts of a mobile healthcare solutions developer. Pat graduated from Syracuse University with a B.S. in Advertising and a minor in Information Management & Technology.

Recently published reseach:

The Future of Police Fleet Computing
Modernizing the Warehouse
Forklift Mounted Computers


Email Pat

Analyst,
Enterprise Mobility & the Connected Worker

Rob is a market research professional within the IoT and Embedded Technology practice. Derived from a keen interest in economics, his expertise lies in data analytics, statistics, and market behavior. He supports a variety of syndicated and custom research projects, across a range of topics including operating systems, embedded processors, integrated systems, and security. Rob holds a BS in Resource Economics with a concentration in Managerial Economics from UMass Amherst.

Recently published reseach:

IoT & Embedded Operating Systems


Email Rob

Research Associate,
IoT & Embedded Technology

Michael is a market research and consulting professional who works within VDC’s Auto ID and Data Capture practice, supporting syndicated research and custom engagements. Michael brings experience in market research, financial services, and operations. Michael holds a B.A. in Economics from Colgate University.

Recently published reseach:

Stationary Thermal Barcode Printers
Mobile Thermal Barcode Printers
Blockchain & Supply Chain Traceability

Email Michael

Research Associate,
AutoID & Data Capture

Rowan is a market research professional within VDC’s Enterprise Mobility and AutoID practice. With a passionate interest for the technology industry, Rowan brings skills in economic analysis and industry research to VDC. Rowan holds a B.A. in International Studies with a concentration in Economics from Boston College.

Recently published reseach:

The Global Market for Enterprise Tablets


Email Rowan

Research Associate,
Enterprise Mobility & the Connected Worker