David has more than ten years experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David’s consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA).

Recently published research:

Enterprise Mobility Total Cost of Ownership
Buyer Behavior Guide: Industry-Specific Requirements
OEM Barcode Scan Engines

Email David |  @VDC_Mobility

Chris leads VDC’s syndicated research programs and consulting engagements focused on development and deployment solutions for intelligent systems. He has helped a wide variety of clients respond to and capitalize on the leading trends impacting next-generation industrial and device markets, such as security, the IoT, and engineering lifecycle management solutions. Chris has also led a range of proprietary consulting projects, including competitive analyses, strategic marketing initiative support, ecosystem development strategies, and vertical market opportunity assessments. Chris holds a B.A. in Business Economics and a B.A. in Public and Private Sector Organization from Brown University.

Recently published research:

Edge Gateways, Industrial PCs & Embedded OT Servers
Automated Software & Security Testing Tools

The Global Market for Software Composition Analysis 2021 to 2026

Email Chris |  @Chris_Rommel

Steve is a market research professional who brings his expertise to Embedded Software and The Internet of Things. He has more than two decades of experience in market research and product management for technology products and services. At VDC, Steve covers industry trends, market sizing, marketing strategy, and competitive analysis, for a variety of IoT-related technologies, including embedded systems, security, wireless communications, cloud platforms, and data analytics. Prior to joining VDC, he spent 10 years as Director of Consumer Imaging and Consumer Electronics Research at the market research firm Lyra Research. Previously, he worked in product management for electronic design companies that developed and licensed embedded digital imaging and audio products. Steve holds an MS degree from the Rochester Institute of Technology and a BA degree from the University of Vermont. He is also a Certified Information Systems Security Professional (CISSP).

Recently published research:

Automated Software & Security Testing Tools
The Global Market for Software Composition Analysis 2021 to 2026
Next-Gen Automotive Development Solutions

Email Steve   |  @SteveHoffenberg

Jared leads all of the Industrial Automation and Sensors practice’s major research programs and custom research and consulting engagements. His major areas of coverage include sensors for process and automation control, industrial cybersecurity, data acquisition, and other topics related to the Industrial Internet of Things. Jared was previously a member of VDC’s IoT & Embedded Technology team, where his coverage areas included embedded operating systems, and embedded systems security, among others. Prior to re-joining VDC, Jared managed market research Trillium Software, a supplier of enterprise data quality solutions. Jared received an MBA from Babson College in 2007, and graduated from Bentley College in 2002 with a BS in Information Design and Corporate Communication.

Recently published research:

Industrial Automation & Sensors Survey Dataset & Analysis
Industrial Cybersecurity Software & Services 2022 Research Outline
2022 Industrial Automation & Sensors Survey Dataset & Analysis

Email Jared | @jweinerVDC

Dan supports a variety of syndicated market research programs and custom consulting engagements in the IoT and Embedded Technology practice. He leads VDC’s annual research services for embedded processors, boards, integrated systems, IoT gateways, and other computing hardware. Dan’s insights help leading technology providers align their go-to-market planning and competitive strategies with the dynamic embedded landscape and its constantly evolving buyer behaviors, technology adoption, and application requirements. His working relationship with VDC dates back to 2005 and includes time supporting Business Development as well as the AutoID practice. Dan holds a B.S. in Information Systems Management from Bridgewater State University.

Recently published research:

Edge Gateways, Industrial PCs & Embedded OT Servers
Next-Gen Automotive Development Solutions
Ask the Analyst: Edge Hardware Suppliers Face Mounting Competitive Pressures

Email Dan  |  @DanMandell

Currently serving VDC’s AutoID & Data Capture practice, Andy Adelson has spent his career as an analyst, consultant and research expert. During the first half of his career, Andy excelled as an IT industry analyst, covering several technologies which were precursors and adjacent to AI&DC. He has provided continuous syndicated services, plus consults to clients for their more complex challenges. During the past decade, Andrew held executive sales and management roles with research and insights providers. Andy also serves on the Board of the New England chapter of The Insights Association, the largest US trade association for research professionals. Andy earned an MBA from Babson in Marketing, and a BA from the University of Michigan in English and Economics.

Recently published research:

OEM Barcode Scan Engines
Stationary POS Barcode Scanners
The Global Market for Handheld Barcode Scanners

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Michael is a market research and consulting professional who works within VDC’s Auto ID and Data Capture practice, supporting syndicated research and custom engagements. Michael brings experience in market research, financial services, and operations. Michael holds a B.A. in Economics from Colgate University.

Recently published research:

The Global Market for Label Print-and-Apply Systems and Print Engines
The Global Market for Stationary Thermal Printers
The Global Market for Mobile Thermal Printers

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Rowan is a market research professional within VDC’s Enterprise Mobility and AutoID practice. With a passionate interest for the technology industry, Rowan brings skills in economic analysis and industry research to VDC. Rowan holds a B.A. in International Studies with a concentration in Economics from Boston College.

Recently published research:

The Global Market for Enterprise Tablets
Ask the Analyst: Private LTE & 5G Revolutionizing Enterprise Connectivity
Private 5G & 4G/LTE Networks

Email Rowan |  @RowanLitter_VDC

Emily is a market research professional within VDC’s Enterprise Mobility practice, supporting syndicated research and custom projects. She brings experience integrating new technologies into logistics, sales, and inventory management spaces, and has a research background in the cross-cultural consumption of various products. Emily holds a BA in Anthropology and Gender Studies from the University of Richmond and an MA in Anthropology from SOAS University of London.

Recently published research:

Enterprise Mobility Total Cost of Ownership
Buyer Behavior Guide: Industry-Specific Requirements
The Global Market for Enterprise Tablets

Email Emily |  @EmilyGove3

Paige Ludl supports a variety of syndicated market research programs and consulting engagements within VDC’s IoT and Embedded Technology practice. Prior to joining VDC, Paige gained experience at both Boston Consulting Group and Parker Chomerics. Paige holds a B.A. in Economics and Journalism from Northeastern University.

Recently published research:

Next-Gen Automotive Development Solutions

Email Paige |  @paigeludl_vdc

Brendan Bradley supports a variety of syndicated market research programs and consulting engagements within VDC’s IoT & Embedded Technology practice. Prior to joining VDC, Brendan gained experience at WinnCompanies. Brendan holds a B.A. in Economics with a Concentration in Financial Markets from Colby College.

Email Brendan |  @bbradleyVDC

Emily supports a variety of syndicated market research programs and consulting engagements within VDC’s Enterprise Mobility practice. She holds an MS in Advertising from Boston University and BFA from the School of Visual Arts. Her creative background and fascination with consumer behavior shape her strategic point of view.

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Richa is a Consultant working for VDC’s AutoID & Data Capture practice. She has been tracking the markets for a range of AIDC technologies at VDC since 2010, including, but not limited to, barcode scanners and printers, labeling solutions, machine vision solutions, and robotics automation. Over the years, she has undertaken market opportunity sizing and forecasting, competitive landscape analysis, and offered strategic marketing assistance, while also providing valuable thought leadership for this technology segment. Richa holds a degree in Computer Engineering and an MBA from India.

Email Richa