Client Goal

Our client had traditionally operated in the health care and field service market segments but was getting ready to introduce a new product in two entirely new segments: Retail and Hospitality. As part of their market awareness campaign, they sought to craft a whitepaper that discussed the specific issues technology buyers in these two segments were facing and communicate their new strategy effectively.

VDC Approach

Utilizing our existing supply-side and demand-side syndicated research, we provided our client with an analysis of our data, focusing exclusively on the opportunities in Retail and Hospitality. VDC Analysts collaborated closely with the client to ensure the overall scope and content met their requirements. Key content included:


The client developed a white paper using the content we provided, and identified VDC as the independent third-party source. The whitepapers were distributed at major tradeshows, used in email and web lead generation campaigns and given to sales teams to facilitate discussions with prospects.


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