What we’re excited for this week at Embedded World 2014

by Daniel Mandell | 02/24/2014


VDC Research has made the journey across the Atlantic again this year to the Embedded World tradeshow in Nuremberg, Germany. It is always exciting to see what industry leaders will be announcing and exhibiting at the show, and this year is no exception. The following is a brief list of some of the major exhibitors and announcements to look forward to over the next few days:

AMD will once again be present at Embedded World. AMD will be offering insight into their brand new Embedded G-Series SoC mini-ITX mainboard. The AMD booth will also feature live demos focused on casino gaming, industrial HMIs, factory automation, industrial tablets, digital signage, medical, security and surveillance, virtualization, and more.

ARM and Keil will be showcasing the latest edition of Keil MDK-ARM, MDK Professional, and ARM DS-5 Development Studio Professional Edition. MDK-ARM is a complete software development environment for ARM-based microcontrollers. Ease-of-use is a primary trait of the MDK-ARM development environment, though it is also powerful enough for a variety of demanding embedded applications.

Despite popular belief, IBM will not be selling its chip manufacturing plant, and is instead focusing on finding a joint-venture partner to continue manufacturing its semiconductors used in personal computers, game machines, and other devices. Currently, microelectronics manufacturing accounts for less than 2 percent of IBM’s revenue, but considering IBM’s efforts to find a joint-venture partner to help increase the competitiveness of their semiconductor unit, we’re hoping for some exciting news at Embedded World.

Intel, along with Wind River and McAfee, will be in attendance at Embedded World where the company will display how it is accelerating the development and deployment of intelligent devices, creating systems by connecting legacy devices to the cloud, and enabling end-to-end analytics to transform businesses with big data. Embedded hardware products such as Intel’s industrial motherboards with the newly developed Q87/ATOM/Bay Trail with fanless design, PCI BUS, and legacy serial ports will be on display amongst other innovative embedded systems.

Qualcomm will be showing off its new automotive infotainment chipset, the Snapdragon 602A applications processor, featuring a quad-core Krait CPU, Adreno 320 GPU, Hexagon DSP, integrated GNSS baseband processing, and additional high-performance audio, video and communication cores. Qualcomm’s goal is to provide automotive OEMs with unprecedented, integrated connectivity options for connected infotainment systems.

Renesas will be busy at Embedded World hosting Europe’s first MCU Car Rally competition; the company is offering the opportunity for teams of students from across Europe to design a self-guided car from a kit of mechanical components, using hardware and software supplied by Renesas. Renesas will also be showcasing a variety of products including the R-Car family of SoCs, industrial Ethernet solutions, RX Functional Safety solutions, and more.

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