Enterprise Mobility & the Connected Worker Blog

ServiceMax Conference Off to Strong Start

by Spencer Gisser | 09/21/2017

ServiceMax's eighth annual field service conference has kicked into full gear. Hosted in the Encore at Wynn, Las Vegas, 'Maximize' features three days of industry-specific sessions, a CSO summit, and session tracks encompassing service leadership, service transformation, product technology, service industry trends, and service technology.


With today's opening keynote and field service vision keynote, Maximize transitions to a series of breakout sessions that will last for the rest of the conference. Following a stunning audio-visual introduction to field service, CEO Dave Yarnold took the stage to "Believer" by Imagine Dragons, thanking the company's partners and commemorating that ServiceMax's original product launched ten years ago in September 2007. Yarnold spoke to the considerable investment that GE has poured into ServiceMax since its acquisition of the company last year, characterizing the process as "a whirlwind" that has driven meteoric 107% growth in the past year. GE had been a longtime customer of ServiceMax prior to the acquisition.

During his keynote, Yarnold also highlighted several key items on ServiceMax's roadmap, including the upcoming consolidation of all ServiceMax mobile capabilities into a single unified app, new applications of predictive analytics, and the potential utilization of Automatic Performance Management (APM).

Yarnold sat down on stage with Bill Ruh, CEO of GE Digital and Chief Digital Officer of GE. In their discussion, Ruh emphasized the degree of transformation that field service management can bring to the field. Predicting "a renaissance in the industrial world," Ruh anticipates that "every industrial company will be a digital industrial company in the end" as service revenues grow to be seen as truly game-changing.

Cofounder and Chief Strategy Officer Athani Krishna took the stage to highlight how pursuing service as a distinct growth driver is a much-needed "reboot" for manufacturing organizations. Because other capabilities such as edge computing and cloud capabilities have matured, service is the growth driver that will take companies to new levels of productivity and customer engagement.

The keynotes were capped with several discussions with some of ServiceMax's customers including Pitney Bowes, LiftOne, and ShotSpotter. All of these companies use different aspects of ServiceMax's offerings to conquer challenges and enhance different aspects of their business.

Tomorrow's much-anticipated keynote will feature Apollo 13 astronaut Jim Lovell and Flight Director Gene Kranz.

View the 2017 Enterprise Mobility & Connected Devices Research Outline to learn more.