While enterprise mobility was the name of the game at IQPC’s Atlanta event, Pokemon Go certainly crashed the party. The app from Nintendo and Alphabet-backed Niantic had just launched to much fanfare the week prior to the event and it seemed like no session could avoid mention of this app and the growing fanfare surrounding it. Since its launch Nintendo had added over $8 billion to its market cap – an astounding figure given the short lifespan of many once hot mobile properties. And while it is unlikely to see a similar type of response to an enterprise mobile app, at the same time – especially in today’s consumerized interpretation of IT – nevertheless the connections are inevitable. Many of the far ranging themes we addressed during our two days at the Enterprise Mobility Event had an uncanny connection with Pokemon Go. Consider the following:
Great job again to the IQPC team for organizing this important event! See you in Vegas! Click here to read our write-up of the first couple of days of the event.