Smartphone OS providers are very aware that generating consumer interest in their respective platforms is critical moving forward, and rightly recognize that the predominant app classes that are succeeding are consumer oriented (e.g., social networking, entertainment, messaging, and games). While the mobile ecosystem remains fragmented, Apple’s iOS and Google’s Android OS continue to attract the most attention from developers — based on churn (largely in the form of contract renewals), breakage, and lost devices, we see an opportunity for both Microsoft and RIM (and potentially others) to remain commercially viable and even gain traction and loyalty from the marketplace. While both RIM and Microsoft have struggled, and stumbled, and continue to play catch-up in what has become a two horse race OS battle, we see ample evidence that both company’s can remain very relevant moving forward, and see room for a third mobile ecosystem. While Windows Phone 8 is off to a good start ... it's clear that RIM has a lot riding on BB10. Stay tuned.