Need for greater supply chain traceability and visibility to drive labeling solution investments
by Richa Gupta, September 2017
What questions are addressed?
What are the next growth centers for barcode printers in terms of regions and verticals?
Is the relative lack of innovation in this market hampering leading vendors’ growth potential?
What are the key considerations for channel success in this market?
How are vendors altering their product, market, and channel development strategies to make their products available and the solutions-of-choice in this fragmented, competitive, and relatively commoditized marketplace?