The Global Market for Stationary Thermal Barcode Printers

Need for greater supply chain traceability and visibility to drive labeling solution investments

by Richa Gupta, September 2017

What questions are addressed?

  • What are the next growth centers for barcode printers in terms of regions and verticals?

  • Is the relative lack of innovation in this market hampering leading vendors’ growth potential?

  • What are the key considerations for channel success in this market?

  • How are vendors altering their product, market, and channel development strategies to make their products available and the solutions-of-choice in this fragmented, competitive, and relatively commoditized marketplace?

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