The Global Market for Stationary Thermal Barcode Printers
Need for greater supply chain traceability and visibility
to drive labeling solution investments
by Richa Gupta, September 2017
What questions are addressed?
- What are the next growth centers for barcode printers in terms of regions and verticals?
- Is the relative lack of innovation in this market hampering leading vendors’ growth potential?
- What are the key considerations for channel success in this market?
- How are vendors altering their product, market, and channel development strategies to make their products available and the solutions-of-choice in this fragmented, competitive, and relatively commoditized marketplace?