ISV programs take center stage as vendors seek competitive differentiation
by Shahroze Husain, with Richa Gupta, September 2017
AIDC vendors today face intense competition in the barcode printer and scanner hardware markets. ISV channel partnerships are reshaping vendors’ distribution strategies, while helping engage clients across all verticals, including field services, retail, transportation and logistics, health care, manufacturing, government, and hospitality. The channel is enabling hardware vendors to expand the total available market for AIDC solutions and engage new users especially as their software spending goes up.
This VDC View provides an overview of selected findings from our full report 2017 AIDC ISV Partner Program Analysis.