by Richa Gupta, with David Krebs, August 2016
What questions are addressed?
Imager adoption is rapidly increasing across industries and regions. Will laser's light fade out? If so, how quickly will it dim and in which markets?
What regions and vertical markets will be the next growth centers for handheld barcode offerings?
Are traditional handheld barcode scanner manufacturers and their strategies being affected by the rise of consumer-grade device usage in select industries?
How do vendors need to alter their product and market development strategies to compete in this highly commoditized marketplace?
What is the impact of all the market consolidation on vendor share and competitive tactics?