Mobile devices are becoming essential tools for enterprise operations across many verticals. Whether it’s providing consumers with mobile app options or utilizing mobile devices to increase employee productivity, enterprise mobility is one of the most influential trends for businesses today. While these mobile solutions are becoming increasingly popular amongst US businesses, they come with inherent challenges. According to VDC’s 2021 Buyer Behavior End-User Survey, the top three challenges facing companies looking to integrate mobile devices are: employee training and ease of use (42.0%), security concerns with mobile device management (39.7%), and integrating data across all platforms (36.2%). To address these concerns, many businesses are turning to mobile analytics solutions. By collecting mobile analytics data, businesses can gain insights into how to safely and efficiently integrate and onboard mobile devices, as well as how to optimize their onboarding processes. According to the 2021 Buyer Behavior End-User Survey, the three most important ways analytics solutions can improve an organizations onboarding process are: simplifying and digitalizing the onboarding process (40.7%), identifying knowledge gaps and capturing data learning points (39.0%), and optimizing the amount of hours needed to effectively onboard a new employee (38.4%).

In industries such as retail, manufacturing, healthcare, and field services, seasonal employees are very common; thus, the ability to onboard and train with mobile devices can quickly improve employee efficiency and experience. While analytics solutions may have reporting capabilities to drill-down into data collected and gain insights, another mobile platform solution to host onboarding and view insights can be found in Desktop as a Service (DaaS) models. DaaS provides companies with a desktop software model that enables businesses to utilize mobile devices while maintaining a standard, cloud-based desktop across all employees. This provides the potential to quickly enable and disable seasonal employees from enterprise devices, as well as provide a standard desktop software that makes it easier to train employees across all mobile devices in a company. According to the 2021 Buyer Behavior End-User Survey, 28.1% of enterprises currently use a DaaS solution, while an additional 29.6% of companies have plans to implement a DaaS solution in the next 12-24 months. For enterprises currently utilizing DaaS solutions, the three most commonly reported benefits are: improving employee productivity (37.0%), simplified enabling and disabling of devices (28.5%), and streamlining device management (30.1%). With 18.5% of companies using DaaS to help enable seasonal employees, this is a growing solution that will continue to increase as its benefits become more commonly recognized.

There are numerous use-cases in each of the above industries where mobile analytics and DaaS can be valuable. Whether it is delivery drivers, healthcare technicians and nurses, or field service contractors, DaaS can streamline onboarding and training. Mobile devices are becoming increasingly important for these employees; delivery drivers often use mobile ordering and GPS devices, nurses are beginning to utilize mobile solutions to meet patients, and field service contractors use mobile devices to stay in touch with their employers. By using mobile analytics and DaaS, these enterprises can improve seasonal onboarding and efficiency; in the end, this will not only improve margins during peak seasons, but employee experience as well.

Mobile analytics is featured in VDC Research’s report, Enterprise Mobility Analytics: From Battery Monitoring to Application Performance and Network Persistence, and DaaS is featured in VDC Research’s upcoming report, Desktop as a Service: The Market For Virtual Workspaces. The mobile analytics and DaaS enterprise data is featured in the upcoming survey, The 2021 Buyer Behavior Guide End-User Survey. For more information or interest in custom research services, please e-mail info@vdcresearch.com.