Enterprise Mobility & the Connected Worker Blog

Mobile Traffic Analytics & a Connected Future

by Greg Amador 7/22/2022

Mobile analytics are quickly becoming an essential part of everyday life in the modern world. With businesses and people looking to become the most efficient versions of themselves, the ability to analyze strengths and weaknesses is vastly important. Whether its businesses looking to shave off minutes of downtime to ensure maximum productivity or social media analyzing user data to produce an individualized platform, analytics have a strong hold on how we experience our everyday lives. With the current transition into smart solutions, data on how to best run these new technologies will be critical moving forward.

Today, a few parts of society have yet to be completely saturated with analytics data. One of these is the automobile industry. While individual cars and trucks have been utilized at the enterprise level to track logistics and product management, mass data has not been historically available to observe and analyze real time movements of vehicles and traffic. However, there have been shifts towards this market as smart and connected vehicles are becoming more commonplace. Three companies on the edge of this movement include Wejo, INRIX, and StreetScan.

Wejo is a cloud and software analytics company that specializes in smart and connected vehicles. Started in 2014, Wejo was created to “revolutionize the way we live, work and travel using connected car data, insights and analytics.” Since then, Wejo has been partnering with global automotive manufacturers to produce connected car data. Now, Wejo has collected data on 13 million active vehicles and 16.7 trillion data points from more than 79 billion journeys. Through this data, they have received coverage of more than 95% of all roads in the United States alone, allowing them to zoom out on big picture traffic maps, accident hotspots, open parking spaces, and overall road layout efficiency.

Within the last two months Wejo has published press releases on two important developments for their business. The first was the creation of WejoLabs. WejoLabs is a software system that provides users the ability to conduct their own studies on connected vehicle and traffic data. Designed for use by city planners and government officials to conduct their own studies on traffic behavior and to identify their own strengths and weaknesses, as well as for businesses looking to determine the best route for their employees to take, and for public safety officials to highlight high accident prone areas.

The second was the announcement of their partnership with Ford. By partnering with Ford, Wejo was given access to their connected vehicle data across Europe. This provides an enormous boost to Wejo’s coverage across the continent; while they had strong coverage across the US, this deal gives them parity in the dynamic between their North America and Europe markets.

INRIX, founded in 2005, is another transformative mobility company involved in the automobile industry. INRIX utilizes both road sensors and car data to build pictures of traffic. Their data is used to provide traffic data, crash data & safety alerts, parking data, signal analytics, roadway analytics, trip analytics, and more.

Some of their products include the Drivewyze & INRIX Commercial Vehicle COVID-19 Trends, Safety Alerts, INRIX AI Traffic, and INRIX Corridor Analytics. INRIX is designed for use in a variety of industries, including auto insurance, the automobile industry, state and local government, and transportation and logistics.

INRIX has worked with many notable partners, including BMX, Pennsylvania DOT, and Washington County, Oregon.

StreetScan is another company that has made waves in this mobile analytics space. Started in Boston, StreetScan utilizes mobile monitoring on road qualities. It uses sensors attached to a company car that sweeps the road as the car is driving to detect potholes, cracks, and missing road signs around the street.

StreetScan emphasizes local businesses within the northeast region. They worked with the towns of Hampstead, NH, Somers, CT, and Temiskaming Shores, Ontario to scan their roads and allow them to properly repair roads and infrastructure.

What will the future look like with smart traffic and connected vehicles? Will this be a transition into driverless cars? Is this a broader symptom of the smart cities and infrastructure? Moving forward, mobile analytics will hold the key to these questions and a more connected future.

For more information or interest in custom research services, please e-mail info@vdcresearch.com.