Neha Narula | 06/03/2025
At Computex 2025 in Taiwan, Qualcomm did not debut new hardware. Instead, it delivered a resounding message: Windows on ARM has finally arrived.
Twelve months after launch, the Snapdragon X Series now powers more than 85 Windows laptops. Qualcomm’s bet on ARM-based performance is paying off, directly challenging Apple’s M-series and putting Windows PCs back on the offensive.
The Snapdragon X Elite surpasses many MacBook models in key benchmarks, from on-device AI processing to battery life. Qualcomm is also wisely positioning Copilot+ PCs across a range of price points—sub-$1000 and above—ensuring AI-capable Windows laptops aren’t confined to the premium tier.
Consumer demand, especially across North America and Europe, has fueled Snapdragon’s rise. But now, Qualcomm is aiming even higher by going after the enterprise market. Backed by a growing sales force and 40 channel partners (with 100 targeted by year’s end), the company is making a serious play for commercial IT adoption.
Over 14,000 organizations are currently evaluating Snapdragon PCs. Core enterprise value propositions include:
Still, success won’t rest on performance specs alone. Qualcomm must prove it can meet the manageability, security, and compatibility standards long established by Intel vPro and enterprise IT norms.
The Snapdragon X platform has arrived with real momentum. With growing enterprise traction and native support for Copilot+ features, Qualcomm is positioned to reshape how we think about Windows laptops, ARM architecture, and AI-ready devices.
To convert interest into lasting enterprise share, however, Qualcomm must overcome legacy trust barriers. Compatibility concerns, security expectations, and vPro-level manageability remain significant hurdles. The upside? If Qualcomm clears them, it won’t just compete in the PC market— it could lead it.