The Global Market for Rugged Notebooks

by Emily McIntosh & David Krebs, July 2025

After years of post-pandemic volatility, the rugged notebook market is entering a new growth phase shaped by geopolitical investment cycles, emerging and innovative architectures, and evolving software requirements.

Dell, Panasonic, and Getac continue to lead a competitive landscape where ASPs for fully- and semi-rugged notebooks are trending upward amid tariff pressures. The Americas remain the largest geographic market, while EMEA shows the fastest growth. How is the rise of AIPCs reshaping average selling prices? And how are quickly evolving sustainability goals and EPEAT ratings influencing enterprise buying behavior?

Discover how the global market for rugged notebooks is shifting—and what it means for OEMs, enterprise buyers, and mobility solution providers. This executive brief offers a forward-looking view of rugged notebook demand across industries, regions, and form factors.