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Android Making OS Gains in Enterprise Tablet Market Despite Windows’ Dominance, According to VDC Research
New entrants are disrupting the competitive landscape for enterprise & government workflows
NATICK, MA | September 27, 2019 - The enterprise tablet market holds significant potential for disruption as pent-up market demand for better processing power has opened the door to new and more innovative devices, according to a new report from VDC Research (click here for more information). While consumer demand for tablets has largely stagnated, the opportunity in the enterprise – particularly for workers supporting business and mission critical workflows – remains strong.
The competitive landscape for enterprise tablets is increasingly active, with new entrants and acquisitions altering the landscape. Rugged 2-in-1 detachable tablets represent the fastest growing category, while fully rugged slate tablets account for the largest segment of the rugged tablet market. VDC’s research found that the emergence of 2-in-1 detachable devices is driving growth for both rugged and non-rugged devices. However, the value proposition for rugged 2-in-1 devices still needs refinement as the majority of demand is driven by customers upgrading legacy rugged clamshell notebooks. “Panasonic continues to lead the rugged tablet space, although Dell and Zebra have gained significant market share over the past several years,” said Spencer Gisser, Enterprise Mobility Analyst at VDC Research. “Other companies are proving their ability to expand their geographic claim and stake a claim in international markets. Samsung with its Tab Active2 is proving to be a particularly disruptive entrant.”
Use cases for tablets among today’s mobile workforce are flourishing, ranging from trucking and logistics to public safety, healthcare, retail, and more. According to VDC, the government sector represents the single largest market for rugged tablet adoption, with demand among first responders and public safety organizations for incident management and patient-facing EMT applications. “Reliability is a top priority for military and public safety users as they depend on their devices to endure extremely challenging environments in the field while maintaining Wi-Fi or cellular connectivity,” explained Gisser.
Current and Forecast Global Total Rugged Slate Tablet Shipments by Operating System
Overall, the rugged tablet market is Windows-dominant among end-users, with Windows’ share of shipments projected to stay above 75% through 2023. Still, Android adoption has been growing rapidly in the rugged tablet market, in part due to the commercial success Samsung’s Tab Active2. “Enterprises are increasingly regarding Android as ‘enterprise-ready’ due to improvements in security features, ease of deployment, and the vast number of applications that can be built out,” said Gisser. However, the cost of development, support, and lack of application compatibility for legacy Windows applications remains a significant barrier to Android adoption.
“As enterprises across verticals continue to invest in mobility initiatives to support line of business applications, they will prioritize solutions that will reduce costs, increase efficiency, and increase customer satisfaction,” said Gisser. While dominant vendors have an established robust product lines and global reach, VDC’s report states that there is significant opportunity for new entrants to create unique points of differentiation in order to secure niches and capture market share.
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About VDC Research
VDC Research provides in-depth insights to technology vendors, end users, and investors across the globe. Offering syndicated reports and custom consultations, VDC’s market research coverage of AutoID & Data Capture, Enterprise Mobility & Connected Devices, Industrial Automation & Sensors, and IoT & Embedded Technologies is among the most advanced in the industry, helping clients make critical decisions with confidence. VDC’s methodologies consistently provide accurate forecasts and unmatched thought leadership for deeply technical markets.