Press Release  


Eugene Won
Senior Director of Marketing & Client Services
VDC Research
(508) 653-9000, ext.122

Global Market for Handheld Scanners to Reach Over $1.48B through 2022, According to VDC Research
Omnichannel and Unified Commerce to drive data capture technology investments

NATICK, MA | July 18, 2018 - The global market for handheld barcode scanners grew sharply in 2017 and is expected to climb to over $1.458 billion by 2022, according to the latest report from VDC Research (click here for more information). Growth in this market will be led by the retail, transportation and logistics, and industrial manufacturing sectors while e-commerce trends directly influence data capture investments.

Global Market for Handheld Scanners to Reach Over $1.48B through 2022

Camera-based imagers will continue to drive overall market growth, making up for sharp declines in laser scanner sales. “The transition to 2D imagers is well underway as end users demand more flexible and complex functionality of their handheld scanners in order to increase their business workflow efficiency,” said Michael Clarke, AutoID and Data Capture Research Associate at VDC Research. As the performance of camera technology continues to improve and widespread adoption contributes to lower price points, imagers have become the standard for handheld data capture technology. “On the other hand, linear imagers provide end users with an upgrade over laser scanners at a more affordable price point than 2D imagers,” said Clarke. Linear imagers are expected to grow modestly over the forecast period as businesses shift away from laser scanning.   

VDC’s research shows that as e-commerce sales continue to increase, customers are demanding an omnichannel experience with the added convenience of in-store pickups and faster delivery speeds. “While many retailers are struggling due to the rise of ecommerce, those that are thriving have shifted towards unified commerce initiatives and have found ways to leverage the value of their physical stores and to more seamlessly integrate the digital customer experience,” said Clarke. Businesses are also bolstering their delivery and supply chain networks, which present an opportunity for heavier data capture investments for applications such as track and trace, proof of delivery, and inventory tracking.

Established vendors are facing increased pricing pressure and market erosion from local vendors. According to VDC, market leaders such as Honeywell and Zebra are making strategic investments towards refreshing and upgrading their product lines to address end users' changing requirements of omnichannel and unified commerce engagements, as well as compete with emerging players like Fujian Newland, Cognex, and Opticon.

The full report analyzes the key strategic issues, trends, and market drivers for handheld scanners and imagers, including laser scanners, linear imagers, and 2D imagers. It also contains vendor considerations and growth opportunities across technology types, end-user industries, distribution channels, and geographies.


Click here to learn more.

About VDC Research
VDC Research provides in-depth insights to technology vendors, end users, and investors across the globe. Offering syndicated reports and custom consultations, VDC’s market research coverage of AutoID & Data Capture, Enterprise Mobility & Connected Devices, Industrial Automation & Sensors, and IoT & Embedded Technologies is among the most advanced in the industry, helping clients make critical decisions with confidence. VDC’s methodologies consistently provide accurate forecasts and unmatched thought leadership for deeply technical markets.



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