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More Than Barcode Scanning: OEM Scan Engine Market Growth Fueled by Image Capture and Machine Vision Applications, According to VDC Research
Demand for Embedded Data Capture and Image Analytics Driving Diverse Use Cases for OEM Scan Engines
NATICK, MA | April 11, 2017 - The global OEM scan engine market grew more than 6% from 2015 to 2016, and is expected to reach $362M by 2020, representing an annual growth rate of 7.2% over the forecast period, according to a new report from VDC Research (click here for more info). Demand for greater levels of automation and distributed data capture and image analysis is open up the opportunity for OEM scan engines across most market sectors. From sophisticated medical instruments to retail kiosks use cases are proliferating for embedded scan engines, especially as the functionality expands beyond traditional bar code scanning. Regionally, Asia-Pacific is the largest market for OEM scan engines in terms of sales, in part driven by the concentration of manufacturing activity integrating scan engines into the final products. Conversely the adoption of the final end use products is more evenly distributed by regional market.
The competitive landscape consists of a small number of players, including broad based scanning and mobility vendors such as Zebra and Honeywell, specialized vendors such as JADAK, Microscan and Code, and emerging Asian-based vendors such as Fujian Newland and ZEBEX. According to VDC, vendors across the board are shifting their scan engine portfolios to include more full imaging-based solutions. “Driven by their increased flexibility and functionality, we are in the midst of a sweeping shift in the data capture market from single-purpose laser scanners to camera-based imaging solutions,” said Shahroze Husain, Research Associate, AutoID and Data Capture at VDC. “The ability to augment decoding ubiquitous bar codes with image capture and analysis is extending the value proposition of these solutions to areas such as machine vision.”
OEM scan engine vendors today are increasingly looking towards enabling machine vision capabilities on their current offerings. “Looking to the future, expect more vendors to create solutions that can carry out machine vision capabilities and partnerships with ISV’s will be especially crucial for hardware vendors looking to address opportunities in the higher-margin vision market,” said Husain. Data and image capture use cases are helping create entirely new experiences and business models, such as employee-free retail stores (Naraffar and Amazon Go), fully automated warehouses (UPS’s Worldport), as well as smart solutions for consumers. VDC believes that these trends, along with growing demand for portable medical devices, rising investments in self-service solutions and increased use of traditional AIDC solutions such as handheld and POS scanners in the traditional retail/distribution and supply chain markets will drive the adoption of OEM scan engine solutions through 2020.
Click here for more information on this research.
About VDC Research
Founded in 1971, VDC Research provides in-depth insights to technology vendors, end users, and investors across the globe. As a market research and consulting firm, VDC’s coverage of AutoID, enterprise mobility, industrial automation, and IoT and embedded technologies is among the most advanced in the industry, helping our clients make critical decisions with confidence. Offering syndicated reports and custom consultation, our methodologies consistently provide accurate forecasts and unmatched thought leadership for deeply technical markets. Located in Natick, Massachusetts, VDC prides itself on its close personal relationships with clients, delivering an attention to detail and a unique perspective that is second to none.