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STRATEGIC INSIGHTS 2012: BARCODE SOLUTIONS MARKET
OPPORTUNITIES AND FORECASTS THROUGH 2016
Research Summary:
VDC’s ongoing coverage of the barcode solutions market has revealed some powerful market insights. In 2010, the global handheld scanner market grew by an incredible 22%. We expect that growth will return to pre-recession levels in 2011 and continue to grow through 2015. Demand for Stationary 2D imagers is increasing rapidly, however we believe that Stationary 1D imagers will maintain investment consideration for many years to come. While there are a number of emerging technologies that could prove disruptive for barcode label printer manufacturers, the barcode label remains the most cost effective, reliable AutoID solution for all but a short list of applications. VDC’s Strategic Insights 2012 Barcode Solutions Market research program will continue to analyze these emerging trends as well as provide data and insights that will help you to identify, define, prioritize and attack the best market opportunities. In addition, this research program will provide you with a first-look at signs of changing market conditions, customer requirements and competitor strategies so that you can stay ahead of your competition.
Take further control of your Barcode research requirements with VDC DataBlade, our highly intuitive analytics tool that enables you to create customized crosstabs and charts on VDC end-user datasets.
To Order: Please Contact: Research Sales | info@vdcresearch.com | 508.653.9000
TRACK 1: FASTFORWARD: INSIGHT FOR LEADERS
| Topic Number | Topic Title | Publication Date | Complimentary Executive Brief |
|---|---|---|---|
| 1 | Mobile Barcodes & The Consumer | Apr 2012 | Register to view |
| 2 | Imaging Applications: Beyond the Barcode | Q1 2013 | Not yet available |
| 3 | TBA | Q1 2013 | Not yet available |
| 4 | TBA | Q1 2013 | Not yet available |
| Custom Data Cuts and Analyses Available. Contact Us For Details. | |||
TRACK 2: BARCODE VENDOR ANALYSIS
| Topic Number | Topic Title | Publication Date | Complimentary Executive Brief |
|---|---|---|---|
| 1 | Handheld Scanners | May 2012 | Register to view |
| 2 | Stationary Scanners | Jul 2012 | Register to view |
| 3 | Barcode Printers | Aug 2012 | Register to view |
| 4 | Barcode Software | Dec 2012 | Register to view |
| Custom Data Cuts and Analyses Available. Contact Us For Details. | |||
TRACK 3: END-USER ANALYSIS
| Topic Number | Topic Title | Publication Date | Complimentary Executive Brief |
|---|---|---|---|
| 1 | Handheld Scanners | Dec 2012 | Register to view |
| 2 | Stationary Scanners | Dec 2012 | Register to view |
| 3 | Barcode Printers | Dec 2012 | Register to view |
| 4 | Barcode Software | Dec 2012 | Register to view |
| Custom Data Cuts and Analyses Available. Contact Us For Details. | |||
Complimentary Research Related to This Product and The Markets It Covers
| Webcasts | VDC webcasts are produced and delivered by VDC's leading analysts and provide a special opportunity to learn from their deep market knowledge. The content is drawn from recently completed research programs, and is specifically designed to provide actionable ideas and insights to industry participants. Listen to pre-recorded wecasts now, or sign up for an upcoming live event! | |
| Event Name: | Is Mobile POS Killing the Traditional Check-Out? | Listen Now! |
| Overview: | The mobile POS trend was really brought into the spotlight by a few major deployments, such as Home Depot’s chain-wide deployment of a multipurpose mobile POS & inventory solution back in early 2011. Since that time, mobile POS has captured the attention and investment dollars of many retailers, so we’ll spend some time reviewing a few of the most recent deployments in detail & highlight many others that demonstrate the breadth and scale of this trend. Following that discussion we’ll wrap up with a brief evaluation of how mobile POS will impact suppliers—particularly those that are strongly aligned with traditional, stationary terminals. In this QuickCast, John Shuster will discuss what's going on in the Mobile POS market. | |
| Date/Time: | 10/19/2012 N/A (Recording Available. Click Link Above to View/Listen) | |
| Length: | 14 | |
| Event Name: | How is the Barcode Hardware Opportunity Shaping Up? | Listen Now! |
| Overview: | VDC’s sizing estimates indicate that the global barcode solutions market experienced moderate growth in 2011 (over 2010) – with the performance of some technologies and form factors far outpacing general market growth. The market is also seeing intensified competition from vendors based out of the emerging countries, in particular, giving rise to pricing pressures and increased hardware commoditization – in some segments of the barcode hardware market, more than others. During this QuickCast, Richa Gupta discusses how the barcode hardware opportunity is shaping up. | |
| Date/Time: | 9/26/2012 N/A (Recording Available. Click Link Above to View/Listen) | |
| Length: | 12 | |
| Event Name: | Getting a Handle on the Handheld Scanner Market | Listen Now! |
| Overview: | The global market for handheld scanners is being considerably impacted by the consumerization of IT and explosion in adoption of mobile internet-enabled consumer handhelds. This, coupled with continued pricing pressures and economic woes, is causing vendors to redefine their product and go-to-market strategies. During this QuickCast, VDC’s Richa Gupta discusses the impact these trends are having on the handheld scanner market and how technology vendors are looking to combat new & emerging challenges. | |
| Date/Time: | 6/22/2012 N/A (Recording Available. Click Link Above to View/Listen) | |
| Length: | 10 | |
| Event Name: | Barcode Market Still Thinking Linear-ly | Listen Now! |
| Overview: | A lot has been written and said about growing interest in and adoption of 2D imaging solutions. Rapidly declining prices coupled with the need to support a wider range of 2D symbologies & applications across vertical markets and installation environments are some of the primary factors driving this growth. This has, however, resulted in the spotlight being taken away from the 1D imaging marketplace. During this QuickCast, VDC's Richa Gupta outlines the growing market opportunity for linear imagers and what we see as some of the primary drivers for their adoption across the globe. | |
| Date/Time: | 3/22/2012 N/A (Recording Available. Click Link Above to View/Listen) | |
| Length: | 12 | |
| Event Name: | Tracking & Tracing the 2012 Barcode Solutions Market | Listen Now! |
| Overview: | VDC Analysts have spent 2011 talking with the barcode solutions supplier community, channel organizations and end-users about technology purchase, installation and convergence with other AID solutions including RFID, RTLS and NFC. During this webcast, VDC’s Richa Gupta discusses the key insights from our coverage of this market and our expectations for 2012. | |
| Date/Time: | 11/4/2011 N/A (Recording Available. Click Link Above to View/Listen) | |
| Length: | 12 | |
| Research Notes | VDC Research Notes present compelling data, insights and ideas related to our research coverage. Our Research Notes are generally focused on specific trends, issues and opportunities that are of great interest to a given market, and that have the potential to significantly impact the rate and direction of market growth. | |
| Document Title: | Selecting Barcode Technology Vendors – VDC’s How-To Guide | |
| Publication Date: | Dec, 2012 | |
| Excerpt: | The barcode technology market has increasingly commoditized the past few years, augmenting the use of these solutions for track-and-trace applications across vertical markets, installation environments, and end-user revenue tiers. Lower barriers to entry have also led to increased fragmentation of the hardware vendor community, even in emerging country markets, giving users ample options when it comes to choosing an AutoID technology partner. This begs a critical question: from which vendors do enterprises source their barcode technology solutions? | |
| Page Count: | 3 | |
| Registration Required? | Yes | |
| Download Now | Register | |
| Document Title: | Barcode Market Evolution: An Early Look at Opportunities & Challenges in 2013 | |
| Publication Date: | Dec, 2011 | |
| Excerpt: | The barcode market experienced slower growth in 2011 as the demand bubble in 2010 – built up by extended refresh cycles started in 2008 / 2009 – burst and continued economic uncertainty looms. Average 2011 barcode budgets were down nearly 25% from those expected in 2010, there is increased competition for low cost APAC suppliers and the current economic climate continues to cause sluggish technology investment. Barcode growth is expected to come from refresh / upgrades from existing accounts, increased adoption among lower tier enterprises and continued convergence with other AIDC solutions. What this means is that not only will established barcode users be holding on to their equipment longer (and investing less), but revenue growth will be slowed as growth from new accounts will largely be comprised of SMB adopters of lower priced (with lesser functionality) devices. | |
| Page Count: | 2 | |
| Registration Required? | Yes | |
| Download Now | Register | |
| Document Title: | Laser’s Light is Flickering: Imaging Takes Control of the Barcode Scanning Market | |
| Publication Date: | Apr, 2012 | |
| Excerpt: | Laser has been a cornerstone technology for barcode scanning for decades, historically accounting for the majority of global scanning revenues. But laser’s time at the top seems to be coming to an end. The technology has consistently lost market share to imaging over the past few years, and recent innovations and performance improvements have made imaging technology more competitive with, and in some instances, even more advantageous than laser. | |
| Page Count: | 2 | |
| Registration Required? | Yes | |
| Download Now | Register | |
| Document Title: | Selecting Barcode Technology Vendors – VDC’s How-To Guide | |
| Publication Date: | Jul, 2012 | |
| Excerpt: | Having discussed the ongoing (and impending) migration from laser scanners to imaging technology, it is important to help vendors answer some key questions as they look to achieve their business profitability objectives: where is growth coming from, what is driving it, where do the opportunities lie, what can suppliers do to cash in? Keeping this in mind, VDC is highlighting the region that is expected to continue accounting for a significant portion of the overall handheld scanner revenues and share – the Americas. | |
| Page Count: | 2 | |
| Registration Required? | Yes | |
| Download Now | Register | |
| Document Title: | Barcode Market Evolution: An Early Look at Opportunities & Challenges in 2013 | |
| Publication Date: | Oct, 2012 | |
| Excerpt: | As we head into the final weeks of 2012, it is becoming increasingly critical for vendors to understand the changing dynamics of the barcode hardware marketplace. VDC’s research indicates that the performance of some technologies and form factors, across product categories, is far outpacing general market growth. The market is also seeing intensified competition from vendors based out of emerging countries, in particular, giving rise to pricing pressures and increased hardware commoditization – again, in some segments more than others. Penetration of consumer-grade mobile devices (e.g. smartphones and tablets) across multiple application environments also poses a major threat to market leaders. In this Research Note, we will answer the following questions: How is the market evolving and adapting to avail of these opportunities and stave off competitive threats? What are some of the steps being taken by vendors to differentiate from their competition? | |
| Page Count: | 3 | |
| Registration Required? | Yes | |
| Download Now | Register | |