Custom Research & Consulting

Big decisions require expert advice supported by reliable data, which is exactly what clients receive when they retain VDC for custom research and consulting engagements.

Whether the objective is to gain share in an existing market, enter a new market, grow through acquisition, rationalize or extend a product line, change distribution strategies, or make sense of a rapidly changing technology landscape, VDC’s analysts have what it takes to help clients formulate winning strategies and act with confidence. Engagements are custom-tailored to each client’s unique requirements and to leverage VDC’s deep subject-matter expertise, large proprietary datasets, extensive network of industry contacts, and wide range of proven research methodologies.

Core Custom Research & Consulting Engagements

Consulting Tools and Methodology

We share every aspect of our tools with our clients — the logic behind their creation, the mechanics of using them, the way to derive maximum value from them — so that they can revise it and redeploy it as they see fit. We believe that our clients' maximum benefit comes from integrating our tools into their core decision-making processes.

Examples of the tools and methods that we deploy and deliver include the following:

Targeted Surveys

A cornerstone of our work is our direct-contact, primary market research. This research gathers structured feedback from end customers and channel partners. Working closely with the client, we define the information that is most critical to them. Working backward from this definition, we develop highly customized survey and output guides. These guides produce specific answers to the most important questions our client faces and include profiles of individual contacts, companies, applications, or market segments.

Market Estimates and Forecasts

Our market estimate and forecast models are developed using multiple sources in order to maximize their accuracy. Depending on the specific engagement, the source of the modeling could be the primary market research we gather from supplier, end-user, or channel communities. Models provide forecast trends in unit shipments, supplier revenue, end-user spending plans, or all of the above. To ensure that the output is actionable, our models almost always include multiple layers of granularity.

Stakeholder Maps and Profiles

Each segment of a market is unique and so too is the stakeholder map we create. There may also be multiple business models that describe leading, fast-growing, and otherwise exceptional participants in each of those segments. In order to help clients more accurately, deeply, and powerfully understand who they are (or might be) competing or collaborating with, we build detailed, flexible maps of the markets that we cover. Then we open these maps up to our clients for their commentary and, in some cases, their own brand of customization.

Industry Development Scenarios

Questions about the future of any technology market have no singular, meaningful answer. The differing rates and directions at which they develop are a result of a complex interplay of many forces. Our industry development scenario tools help clients track industry trends and apply them to their specific businesses. The scenarios do not provide one specific answer. Instead, they logically narrow the list of possibilities so that clients can focus, prioritize their resources, and maximize their opportunities for success.

Market Opportunity Fit Screening, Rating, and Ranking

Our opportunity fit screening, rating, and ranking tools allow clients to define what matters and what doesn't and what they can and can't do within a given framework. The power of this process extends far out into the future, long after our team has finished the engagement and the client has assessed the early results. Our experience shows that they will go back to the screening frameworks to review their thinking, revise their strategies, and improve their results. VDC Research offers deep market knowledge combined with disciplined application of the latest and best market research practices.

To learn about buyer persona, download our whitepaper.

To learn about how your company can benefit from VDC's Custom Research and Consulting lease, contact us at 508.653.9000 or