Taking the Q2 2010 Pulse of the RFID End User
Today we hosted a webcast highlighting the results from our recent survey of RFID end users. Some high-level findings from the survey that were presented in the webcast were:
- RFID spend is expected to dramatically increase by 2011, largely in order to support scaling deployments and deeper integration.
- Although significant growth is expected for most applications, adoption of anti-counterfeiting, WIP/assembly, POS, contactless payment, shop-floor automation and people tracking/labor management applications is expected to triple by 2011.
- To help facilitate adoption and capitalize on opportunity, suppliers should focus on:
- Providing enhanced, measurable and reproducible efficiencies and business models;
- Error reduction / more automation and deeper integration; and,
- Increasing visibility in conjunction with an enhanced ability to port intelligence to key stakeholders.
- Interest in managed services deployment is brewing because it not only offers the benefits of RFID with less risk, but it also expands the technology’s serviceable available market.