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Customer Empowerment: Rising Star in 2011 Retail Automation Technology Market

During yesterday's webcast, we discussed retailer technology investment priorities and plans.

The retail and transaction automation market is evoloving—customers are more powerful than ever before, forcing B2C operators to realign with a rapidly changing customer base and their ever-expanding scope of demands. Customer empowerment, along with cost savings and operations improvement, will drive more technology investment in 2011; this strategic requirement barely registered in our survey returns five years ago.

This investment trend is the trend we believe all retail and transaction automation suppliers will need to address in the coming years. Customer empowerment is leading to rapidly growing investment in self-service and mobility solutions. The next generation of these solutions is requiring more complex planning and integration support.

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