VDC Research | M2M Insight for a connected world

M2M Embedded Software & Tools

M2M Embedded Software & Tools


Chris Rommel - Executive VP, M2M & Embedded Technology

Chris is responsible for syndicated research and consulting engagements focused on development and deployment solutions for intelligent systems. He has helped a wide variety of clients respond to and capitalize on the leading trends impacting next-generation device markets, such as security, the Internet of Things, and M2M connectivity as well as the growing need for system-level lifecycle management solutions. Chris has also led a range of proprietary consulting projects, including competitive analyses, strategic marketing initiative support, ecosystem development strategies, and vertical market opportunity assessments.Chris holds a B.A. in Business Economics and a B.A. in Public and Private Sector Organization from Brown University.

Steve Hoffenberg - Director of M2M Embedded Software & Tools

Steve is a market research professional who brings his expertise to M2M and Embedded Software for Security and The Internet of Things. He has more than two decades of experience in market research and product management for technology products and services. Prior to joining VDC, he spent 10 years as Director of Consumer Imaging and Consumer Electronics Research at the firm Lyra Research, where he led industry advisory services providing extensive research on consumer technology trends, user adoption, market sizing, marketing strategy, and competitive analysis for major consumer electronics manufacturers. Previously, he worked in product management for electronic design companies that developed and licensed embedded digital imaging and audio products. Steve holds an MS degree from the Rochester Institute of Technology and a BA degree from the University of Vermont.

André Girard - Senior Analyst

André brings valuable perspective to the market research and consulting of the M2M Embedded Software & Tools team, having previously covered connected devices for both the Telecom and Embedded Hardware practices at VDC. His primary areas of expertise include lifecycle management solutions, Agile development, and cross-domain engineering integration. André’s M2M technology background includes opportunity sizing and forecasting, market and technology assessments, competitive analysis, strategic marketing assistance, and M&A due diligence support. He also gained important experience as an independent consultant covering telecommunications and the smart grid. André holds a B.A. (magna cum laude) from Massachusetts College of Liberal Arts.