STRATEGIC INSIGHTS 2013: MOBILE CUSTOMER ENGAGEMENT TECHNOLOGIES (MCET)

Mobility (i.e., the use of always-connected mobile devices, typically smartphones, but also tablets, ultrabooks, etc.)—is an increasingly pervasive theme defining technology markets today. While the concept of mobility is rooted largely in consumers’ adoption of personal devices, particularly smartphones, the idea has since been broadly embraced by enterprises in all regional and vertical markets. Certainly, specific applications supported by mobile platforms, and device/solution types preferred vary considerably across different vertical markets, installation environments, regions and enterprise size, but one thing remains constant—enterprises and the customers they serve have fully embraced mobility for the numerous benefits, operational improvements and ROI opportunities it provides.

VDC’s 2013 Mobile Customer Engagement Technology (m.CET) market intelligence program will provide specific, actionable and granular information—both quantitative and qualitative in nature—pertaining to the specific markets that comprise the broader m.CET landscape, including consumer facing NFC, contactless payment, mobile receipt transaction printers, mobile payment transaction printers, mobile payment accessories and add-ons and 2D mobile barcode solutions.

Our m.CET research will include market information and forecasts pertaining to the aforementioned technologies, as well as provide detailed insight into end-user (both enterprise and consumer) perspectives on each of these solution types.