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VOICE OF THE CUSTOMER SERIES: NEAR FIELD COMMUNICATIONS
The Enterprise & Consumer Speak
Research Summary:
VDC’s Voice of the Customer Series: Near Field Communications will provide you with actionable information and insights to help ensure you are making the best decisions possible in every aspect of your NFC business strategy. Get the latest information on how enterprises are approaching the big decisions of technology and vendor selection, project budgeting, solution roll-out and ramp-up, and much more. Also learn about consumer experience and expectations regarding their adoption of NFC. This service is based on extensive primary research of enterprise and consumer behavior.
Take further control of your NFC research requirements with VDC DataBlade, our highly intuitive analytics tool that enables you to create customized crosstabs and charts on VDC end-user datasets.
To Order: Please Contact: Research Sales | info@vdcresearch.com | 508.653.9000
| Topic Number | Topic Title | Publication Date | Complimentary Executive Brief |
|---|---|---|---|
| 1 | The Enterprise: Technology Adoption Trends, Budgets & Buying | Aug 2012 | Not yet available |
| 2 | Case Study or Research Note | Aug 2012 | Not yet available |
| 3 | Market Estimates, Forecasts & Supplier Shares | Oct 2012 | Not yet available |
| 4 | Case Study or Research Note | Oct 2012 | Not yet available |
| 5 | Vendor Ratings & Analysis | Feb 2013 | Not yet available |
| 6 | Case Study or Research Note | Feb 2013 | Not yet available |
| 7 | Trends & Behaviors of the Consumer | Jun 2013 | Not yet available |
| 8 | Case Study or Research Note | Jun 2013 | Not yet available |
| Custom Data Cuts and Analyses Available. Contact Us For Details. | |||
Complimentary Research Related to This Product and The Markets It Covers
| Webcasts | VDC webcasts are produced and delivered by VDC's leading analysts and provide a special opportunity to learn from their deep market knowledge. The content is drawn from recently completed research programs, and is specifically designed to provide actionable ideas and insights to industry participants. Listen to pre-recorded wecasts now, or sign up for an upcoming live event! | |
| Event Name: | NFC Still Searching for Traction - Here's Why | Listen Now! |
| Overview: | The NFC story presented by the general and business media is, in our opinion, decidedly rosy compared to actual reality. In a sense, the frequent coverage devoted to NFC is a good thing - recall the adage, "any publicity is good publicity." However, this saying must be taken with a grain (or two) of salt in the context of technology markets, because excessive publicity can lead to hype...and hype may in turn lead to unfulfilled expectations. During this QuickCast, John Shuster discusses some of the key factors limiting NFC adoption and strategies ecosystem stakeholders can use to drive adoption. | |
| Date/Time: | 8/9/2012 N/A (Recording Available. Click Link Above to View/Listen) | |
| Length: | 15 | |
| Event Name: | Great Expectations, but Are They Realistic? NFC in 2012 | Listen Now! |
| Overview: | Late 2011 and the early part of 2012 brought a lot of hype and exaggerated expectations to the NFC ecosystem, some of which we identified and discussed in a previous QuickCast. With our launch of the 2012 Voice of the Customer NFC series coming soon, we thought it would be useful to provide a retrospective analysis of what’s happened so far in 2012 and reset expectations in regards to the second half of this year and beyond. During this QuickCast, John Shuster reviews some of the major trends impacting the NFC ecosystem so far this year, focusing in on smart marketing and mobile wallets and giving some forecasts and expectations for the rest of 2012. | |
| Date/Time: | 5/29/2012 N/A (Recording Available. Click Link Above to View/Listen) | |
| Length: | 14 | |
| Research Notes | VDC Research Notes present compelling data, insights and ideas related to our research coverage. Our Research Notes are generally focused on specific trends, issues and opportunities that are of great interest to a given market, and that have the potential to significantly impact the rate and direction of market growth. | |
| Document Title: | NFC and the Competition: Who’s Winning the m.Payment Battle…and Why? | |
| Publication Date: | Jan, 2007 | |
| Excerpt: | Despite potential to serve a broad range of applications ranging from mobile payment (m.payment) to device pairing, NFC (Near Field Communication) is still challenged to gain broader adoption across all regional markets. While pockets of intense NFC activity certainly exist, particularly in EMEA (France) and APAC (Japan, and to a lesser extent, Singapore), the technology has yet to fulfill its billing as “the next big thing.” That’s particularly true for m.payment. Because of strong competition from alternative mobile technologies vying for the same opportunity, NFC faces challenges convincing merchants and consumers that it is the best way to enable m.payment (see Table 1). So, VDC remains cautious in its NFC outlook, especially for m.payment applications. While we are bullish on the concept of mobile payment, we are not convinced that NFC is – or will be – the best way to enable this application. It certainly will not be the only way. | |
| Page Count: | 2 | |
| Registration Required? | Yes | |
| Download Now | Register | |
| Document Title: | VDC Envisions Card Issuers as Likely Winners in m.Wallet Wars. Here’s Why. | |
| Publication Date: | May, 2012 | |
| Excerpt: | NFC continues to receive much attention as an enabling technology for a host of B2C applications. Enterprises evaluating NFC are often drawn to the technology by the prospects of monetizing the various applications it enables, with mobile wallets (m.wallets) being among the most obvious choices for generating new revenue streams. As a result, m.wallet initiatives have been the focal point of much investment and media coverage during the past year. This trend has shown no sign of abating in 2012 and seems to be gathering further momentum as major players like Visa and MasterCard have announced plans to get involved with mobile wallets. Even some Tier-1 retailers, including Target and Walmart, have publicly disclosed that they are evaluating store-branded m.wallet applications. With multiple offerings and application concepts materializing, it is clear the m.wallet war is underway and key influencers are starting to battle for position. | |
| Page Count: | 2 | |
| Registration Required? | Yes | |
| Download Now | Register | |