Our Mobile & Wireless practice recently conducted fieldwork to measure attitudes and perceptions of IT decision-makers towards mobile application management (MAM) and enterprise app stores. This is still an immature mobility segment with limited enterprise adoption - only 17% of organizations surveyed currently employ tools such as the enterprise app store for application management and deployment. This adoption rate isn't surprising given the fact that many MAM solutions have only been available to the market for less than a year - however, we predict rapid market uptake of MAM and similar solutions. Most notable, are the competing and often complementary solutions that have emerged to secure mobile platforms and applications.