Case Study 6
Engagement Type: Analysis of Target's Customers and Prospects
Client Profile: A multi-billion dollar European holding company with a diverse portfolio of technology businesses.
Client Situation:
Our client had identified an opportunity to expand into the market for information technology used in the utility industry. The client's existing portfolio of businesses included companies that operated in industries related to power generation, storage, and transmission, but the client had no direct experience in the market it sought to enter. Nevertheless, the client believed a significant opportunity existed even if it meant moving into businesses that fell outside of its comfort zone. The client had identified a target and needed assistance evaluating the strength of its products relative to rapidly changing market requirements.
Testimonials
"VDC Research teams provide exceptional due diligence support for private equity firms looking for true insight. Their analyses are thoughtful, current and actionable – essential for both us as investor and our management teams."
Paul Barnett, Managing Director
Testimonials
"Our work with VDC Research enabled an efficient, detailed exploration of our investment opportunity, and put our team in an excellent position to work with the management of the company that we eventually partnered with."
Principal
8 billion Euro global buyout fund
Testimonials
"VDC Research is able to augment our analysis, provide new perspective, and enhance the deal development process on a number of dimensions."
Managing Director
WestView Capital Advisors
Apply to join VDC's end-user research panel; get access to exclusive research reports and earn monetary honorariums.
Core Issue Set
- Why have the early adopters of this technology migrated to it?
- How favorable / unfavorable has the experience of early adopters been, and what are their plans for continued investment in the customer's class of solution?
- What is core value proposition for the class of solution offered by the target, and is the target well-positioned to support this value proposition?
- How are customer requirements and market segements evolving and how easy or difficult will it be for the client to migrate its offerings to meet these changing requirements and serve these new market segments?
VDC Approach
- Conduct deep-dive interviews with senior executives responsible for specifying, purchasing and maintaining the customer's class of solution.
- Perofm a detailed analysis of the evolving competitive landscape in the target's current and emerging markets.
- Create market develop scenarios illustrating how customer requirements are likely to evolve over time and the implications for the target's business.
Client Outcome
As a result of engaging with VDC, the client elected not to pursue the acquisition.
To learn more about how VDC can help your company or firm identify high-return opportunities and minimize risk, please contact:
VDC Research Group, Inc.
679 Worcester Road, Suite 2
Natick, MA 01760 USA
508.653.9000
consulting@vdcresearch.com