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“VDC’s syndicated reports help maintain our competitive edge, drive our global strategy and keep abreast of market trends; and the custom projects we’ve completed together guide our tactical sales & marketing efforts.”

—Global Marketing Manager

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"We rely on VDC for in depth and accurate rugged mobile computer market analysis. The access to their analysts and timely support make their services invaluable to us."

—Vice President of Marketing

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Testimonials

“Whether syndicated or custom, VDC’s research and insight has helped shape our barcode and rugged mobile computing strategies for the last 12 years.”

—Director of Strategic Marketing

Sun Microsystems

Testimonials

"VDC Research Group's analysts are not only domain experts, but also creative thinkers that advise us on our strategic directions in the embedded systems market."

—Director of Marketing

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"We rely on VDC not only for their unmatched coverage of the enterprise mobility market but also for the access to and interaction with their analyst team."

—Director, Market Intelligence

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"Market research from VDC has been instrumental in many of our key marketing decisions, helping us identify and capitalize on significant new opportunities"

—Director of Technical Marketing

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"VDC's research and analysis on the embedded software market offers key market insights that are critical to National Instruments for our planning and market opportunity analysis."

—Vice President of Product Marketing for Software

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"Wind River relies on VDC's embedded market research and industry analysts to offer actionable data and analysis for the company's strategic planning and opportunity analysis."

—Senior Director

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Engagement Types

VDC consulting engagements are focused on three primary types of engagements: corporate development, opportunity assessment and lead generation. Being specific when defining and executing consulting engagements is as important to our clients' success as the creativity and experience that we deliver in every progress report, interim deliverable, final presentation and follow-on inquiry we support.


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Corporate Development

  

Representative Client Questions:

 

Can you help with the due diligence research we need to do on a company we are considering acquiring?

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Case Study #1

How strong is my investment target's market position and what will I need to do to improve it?

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Case Study #2

Opportunity Assessment

 

Representative Client Questions:

 

Which industries, titles and geographies represent the best long term fit for our next product release?

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Case Study #3

How far can I expand my footprint given my market position, brand recognition, competition and partners?

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Case Study #4

Lead
Generation

 

Representative Client Questions:

 

How do I deliver more qualified leads to my sales force?

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Case Study #5

What are the key issues, forced and trends in my market that my channel partners, users or internal teams needs to know about?

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Case Study #6