Case Study 5
Client Goal: Our client, a leading mobile technology platform provider, sought greater market awareness regarding the business environment that their solution addressed. This client felt that a study produced by an independent third party would help give credence to their message. Furthermore, they had an ongoing marketing initiative to drive more qualified leads to support their external sales force. Ideally, these leads would come from organizations that understood the issues surrounding the technology choices and were in need of guidance.
VDC Solution & Approach: VDC worked closely with the client to conduct an analysis of the market across agreed upon industries and geographies and then collaborated to create content designed to address IT decision-makers current and emerging concerns about the growing mobile workforce.
The results of the analysis enabled VDC to produce a thought leadership report that the client was able to use as content for their lead generation programs. In addition, VDC helped produce a webcast that led to over 1,000 new qualified leads for the client, surpassing their goals for the initiative. Finally, VDC presented the results of the study at the client's annual user conference to an audience mixed with users and prospects.
“VDC’s syndicated reports help maintain our competitive edge, drive our global strategy and keep abreast of market trends; and the custom projects we’ve completed together guide our tactical sales & marketing efforts.”
—Global Marketing Manager
"We rely on VDC for in depth and accurate rugged mobile computer market analysis. The access to their analysts and timely support make their services invaluable to us."
—Vice President of Marketing
“Whether syndicated or custom, VDC’s research and insight has helped shape our barcode and rugged mobile computing strategies for the last 12 years.”
—Director of Strategic Marketing
"VDC Research Group's analysts are not only domain experts, but also creative thinkers that advise us on our strategic directions in the embedded systems market."
—Director of Marketing
"We rely on VDC not only for their unmatched coverage of the enterprise mobility market but also for the access to and interaction with their analyst team."
—Director, Market Intelligence
"Market research from VDC has been instrumental in many of our key marketing decisions, helping us identify and capitalize on significant new opportunities"
—Director of Technical Marketing
"VDC's research and analysis on the embedded software market offers key market insights that are critical to National Instruments for our planning and market opportunity analysis."
—Vice President of Product Marketing for Software
"Wind River relies on VDC's embedded market research and industry analysts to offer actionable data and analysis for the company's strategic planning and opportunity analysis."
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