Case Study 1
Client Goal: Our multinational client had a diverse collection of smaller divisions and was experiencing great results with one particular division. These results were based primarily on the parent company brand name, not the offering itself. The management team was looking to invest in expanding the scope of their offering and needed to explore and qualify potential strategisuppliers.
VDC Solution & Approach: VDC launched the engagement with a rich exchange of materials and ideas, based in large part on the information, intelligence and experience the VDC Research team had been developing for years. From this baseline, the project added:
- Potential partner profiles, rooted in privileged telephone exchanges with the top tier
- Facilitation of a number of information and idea exchanges between the the client and
- Support for both parties’ due diligence processes with target market competitive
and market intelligence
The client developed outstanding rapport with a number of potential partners. One supplier was selected for the joint development of a new client-branded platform. A small number of other finalists were engaged for specific types of key account and special program partnerships. The client continued to grow in its target markets, and it brought along with it a handful of key suppliers.
“VDC’s syndicated reports help maintain our competitive edge, drive our global strategy and keep abreast of market trends; and the custom projects we’ve completed together guide our tactical sales & marketing efforts.”
—Global Marketing Manager
"We rely on VDC for in depth and accurate rugged mobile computer market analysis. The access to their analysts and timely support make their services invaluable to us."
—Vice President of Marketing
“Whether syndicated or custom, VDC’s research and insight has helped shape our barcode and rugged mobile computing strategies for the last 12 years.”
—Director of Strategic Marketing
"VDC Research Group's analysts are not only domain experts, but also creative thinkers that advise us on our strategic directions in the embedded systems market."
—Director of Marketing
"We rely on VDC not only for their unmatched coverage of the enterprise mobility market but also for the access to and interaction with their analyst team."
—Director, Market Intelligence
"Market research from VDC has been instrumental in many of our key marketing decisions, helping us identify and capitalize on significant new opportunities"
—Director of Technical Marketing
"VDC's research and analysis on the embedded software market offers key market insights that are critical to National Instruments for our planning and market opportunity analysis."
—Vice President of Product Marketing for Software
"Wind River relies on VDC's embedded market research and industry analysts to offer actionable data and analysis for the company's strategic planning and opportunity analysis."
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