Testimonials
“VDC’s syndicated reports help maintain our competitive edge, drive our global strategy and keep abreast of market trends; and the custom projects we’ve completed together guide our tactical sales & marketing efforts.”
—Global Marketing Manager
Testimonials
"We rely on VDC for in depth and accurate rugged mobile computer market analysis. The access to their analysts and timely support make their services invaluable to us."
—Vice President of Marketing
Testimonials
“Whether syndicated or custom, VDC’s research and insight has helped shape our barcode and rugged mobile computing strategies for the last 12 years.”
—Director of Strategic Marketing
Testimonials
"VDC Research Group's analysts are not only domain experts, but also creative thinkers that advise us on our strategic directions in the embedded systems market."
—Director of Marketing
Testimonials
"We rely on VDC not only for their unmatched coverage of the enterprise mobility market but also for the access to and interaction with their analyst team."
—Director, Market Intelligence
Testimonials
"Market research from VDC has been instrumental in many of our key marketing decisions, helping us identify and capitalize on significant new opportunities"
—Director of Technical Marketing
Testimonials
"VDC's research and analysis on the embedded software market offers key market insights that are critical to National Instruments for our planning and market opportunity analysis."
—Vice President of Product Marketing for Software
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"Wind River relies on VDC's embedded market research and industry analysts to offer actionable data and analysis for the company's strategic planning and opportunity analysis."
—Senior Director
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Our Unique Approach to Consulting
The VDC approach to consulting has been continuously refined through our work helping technology executives address a wide variety of business challenges. Our approach to consulting provides our clients with actionable outputs and insights. The key elements of our approach are applied with the highest level of skill, delivered only by the most experienced teams of Analysts.
To learn about how your company can benefit from VDC's unique approach to research-based consulting, please contact us at 508.653.9000 or consulting@vdcresearch.com
Accurate Quantitiative Market Analysis No Reliance on "Dog & Pony Shows" | |
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The VDC ApproachOn average, we ensure that suppliers representing 85% of any market engage in our data collection process. We diligently compare supplier shipment data to user/OEM consumption data, to channel flow-through data, as part of a three-tier data validation framework that ensures accurate market analysis. |
How we're DifferentOur insistence upon accuracy makes us unwilling to rely upon vendor "dog and pony shows," secondary sources of information or model-driven approaches to developing our datasets. |
Segment Specific Answers to Segment Specific Questions No High-Level Market Snapshots | |
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The VDC ApproachWe recognize that all technology markets are collections of smaller market segments, each with their own unique characteristics |
How we're DifferentOur goal is to help clients identify, define and prioritize specific market requirements and opportunities - not just provide an overview or high-level market snapshot. We focus on delivering actionable output and insights, not just interesting information. |
Voice of the Customer/Channel Partner No Input from Undocumented Sources | |
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The VDC ApproachWe believe in direct-contact, one-on-one primary research exchanges and we ensure we obtain input from a range of customers who collectively provide an accurate representation of the market and its key segments. |
How we're DifferentWe emphasize the value of unique, proprietary data collection derived directly from the buyers, integrators and users of the technologies that we cover. We reject reliance upon the input of other market observers or the use of undocumented sources. |
Market Intelligence Tools that Clients Trust & Use No "Black Box" Approach | |
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The VDC ApproachOur team collaborates with clients on every major milestone and deliverable to ensure they have complete confidence in our tools and methodology. Confidence in our tools and methods - derived from our transparent process - produces confidence in our insights and recommendations. |
How we're DifferentVDC is committed to employing a glass pipeline approach to our work. We favor this approach over a "black box" approach that produces results without explanation or insight into how they were derived. |