Event Recap: AirWatch Connect

by Eric Klein | 09/15/2014

Connecting the Ecosystem

I had the opportunity to attend and present at AirWatch Connect event last week in Atlanta. The event attracted 1,500 of the company's customers and partners who were eager to learn more about AirWatch’s vision for long-term growth. The fact that the company was able draw nearly every big name enterprise-oriented mobility vendor to its event was impressive given that CTIA's marquee event (Super Mobility Week) was taking place at the same time.

Since its acquisition by VMware earlier this year, AirWatch has continued on a considerable growth path, with a roughly 50% uptick to its customer roster (from 7,000 to 13,000) and a strong pipeline heading into Q4. Based on this progress, the product enhancements that were shared, and discussions with AirWatch and VMware executives, it is clear that the company is successfully implementing ways in which to further engage with its tenured customers and expand their deployments beyond basic MDM to more sophisticated mobile offerings, such as its containerization and secure content locker solutions.

AirWatch CEO John Marshall's keynote set the stage for the company's executive vision, described as utilizing innovation within its mobility platform and solution portfolio to assist customers in solving business problems (tight integration with best-of-breed and complementary go-to-market partners is also a key strength for the company). AirWatch made several announcements to broaden its opportunity and move customers (both current and prospective) along on their mobile journeys.

Seamless Integration with an Expanded Roster of Partners

Details of the company's plan to partner with mobile app development vendors were revealed - the program (named AppShield) will help to ensure that mobile app development platform products will work seamlessly with AirWatch's MAM SDK and app wrapping tools. Partners announced included Adobe, Appcelerator, Kony, MicroStrategy, Oracle, salesforce.com, Sencha, Telerik and Xamarin. AirWatch also shared details of its next generation of email solutions (AirWatch Inbox) which features extended security capabilities and improved usability (key improvements include a one-click dial-in for conference calls, and an optimized experience for iPad users) the solution also now features S/MIME for secure and encrypted messaging.

AirWatch also showcased its solution for managing desktops (specifically Macs); the demonstration noticeably impressed the audience, as it made managing and provisioning a Mac for a new user look both seamless and intuitive. Finally, the company revealed a new solution for the education market with tools designed specifically for teachers such as All Eyes Up Front, which temporarily disables devices to draw attention to the front of the classroom - the solution also allows teachers to create virtual classes and lock students into specific apps to keep the focus on education and eliminate distractions from games, videos and social networking. To its credit, AirWatch began focusing on the education vertical early on - the strategy has clearly payed off, as the company has secured several of the largest educational institutions as customers (including the largest, the Los Angeles United School District).

Mobile Managed Services win

Finally, Marshall revealed that VMware had secured a strategic partnership with Capgemini ― this is notable for Airwatch as the company will integrate VMware’s end-user computing solutions (including AirWatch's EMM) with its mobility consulting, application development and system integration expertise. We expect AirWatch (through VMware) to continue to expand its relationships with companies like Capgemini moving forward (coincidentally, HP was very visible and a major sponsor at Connect).

Marshall also described two new capabilities which VDC sees as key for its customer base moving forward - AirWatch Chat and AirWatch Video. Chat will bring customers the ability to communicate instantly and securely while ensuring that company information remains secure. Chat will be an attractive and complementary solution for AirWatch's customers in regulated industries. Similarly, AirWatch Video will give users the ability to share and view videos and will provide customers with a more effective way to push videos to their employees (training immediately comes to mind). Administrators can manage permission content and set expiration dates for videos, while employees can download videos for offline viewing. We expect both of these solutions to be integrated into the company's mobile workspace solution as well as integrate will with Secure Content Locker.

Entering the "Post PC Era"

I delivered a keynote on the Post PC Era, which proved timely and apropos given the attendee profile at Connect. I led off by asking the audience to raise their hands if they were frustrated with the pace of mobile enablement at their company (mind you that most of the companies represented at this event were very likely to be well along on their mobile journey)  and more than half of the room had their hands raised. While not surprising, it nevertheless speaks to the large opportunity ahead for companies like AirWatch and in the enterprise mobility ecosystem in general. While key AirWatch customers such as CSX, Pepsi, Stryker, Target, and United Airlines shared details of the evolution and expansion of their mobile initiatives, the wide majority of businesses we speak with still have a quite a ways to go particularly regarding mobilizing their backends and developing customer mobile applications for their workforce. With its new host of partners and solution refinement that were laid out at Connect, has made the case that it is prepared to help organizations in the post-PC era.


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