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With device proliferation continuing, determining the appropriate mobility architecture and app approach is becoming a critical and key initiative for organizations - spanning all sizes and industry segments. As with every emerging technology, some companies will move more quickly and make more meaningful investments. As evidenced by the following statements, GE recognizes the transformative opportunity that mobile technologies can bring.
"This past year was a big one for innovation, but few technologies saw as exponential a rise as the mobile app" and "At GE we have a robust and vibrant suite of mobile apps that align with and complement our software ecosystem to set the digital future of GE."
SVP & CIO
Organizations like GE have the luxury of having well funded (and large) IT organizations that can invest in mobile expertise and have the ability to empower their workforces with mobile applications that can enhance productivity and profitability.
Not all companies have this luxury; in fact the slow economic recovery has many IT organizations running lean, delaying IT modernization projects, and equipment/infrastructure upgrades that had previously been planned. Coinciding with this trend is the continued BYOD (bring your own device) movement of employees bringing their personal mobile devices into the workplace - which in our view presents a significant opportunity for companies and for enterprise oriented ISVs and the dozens of mobile startups whose business models are predicated around providing cost effective tools to the market that can empower IT organizations with app creation, and help organizations grow their mobile workforce.
The Days of Smartphones Being Used Solely for Accessing email and Contacts are Numbered
Companies are truly at a make or break period in this mobile boom, and should capitalize on the tools that can empower their IT organizations to cost effectively create custom mobile applications. We see these capabilities as helping to level the playing field for companies which lack large IT staffs and budgets - with the positive result being a more productive mobile workforce.