Socializing the AIDC World

by Richa Gupta | 10/09/2015

(VDC breaks down AIDC solution providers’ use of social media and outlines best practices for success - download Executive Brief)

AIDC solution providers mentioned in this report - Barcoding Inc., Barcodes Inc., Cognex, Datalogic, Honeywell Scanning & Mobility (now part of Honeywell Sensing & Productivity Solutions), Lowry Solutions, SICK AG, System ID, Wasp Barcode, and Zebra Technologies

Social media continues to be a relatively under-explored and under-utilized avenue for digital marketing within the AIDC community. In our bid to transform how AIDC solution providers use social media platforms, VDC just published a report on current usage trends and statistics along with detailed insight into best practices that can help them achieve their objectives for social media engagement. The report focuses on four platforms – Facebook, LinkedIn, Twitter, and YouTube – and 10 AIDC solution providers’ presence, outreach, content generation consistence, and engagement on each. VDC believes each chosen organization is influential in the AIDC space due to their technology and market development and their established presence on one or more social media platforms.

(The chart below highlights Engagement Rate statistics for 10 data capture solution providers, part of VDC's latest social media-focused report.)

Leading vendors are starting to take steps by hiring talent exclusively dedicated to managing content creation for these platforms and having targeted, specific, and measurable goals outlined for social media engagement. While short-term returns associated with social media activities may be limited, consistently posting the right type of content for the target audience (on each individual platform) will help generate an attractive ROI – in terms of (potential) lead generation and higher levels of engagement (with customers, partners, and employees).

We explore these themes in the Social Media report and also talk about the opportunity in front of AIDC solution providers to extend their reach and enhance their levels of engagement on these popular social media platforms. While this report is available to existing clients for free, non-clients can download this Executive Brief and contact us to learn how they can access the full report.