Breaking Down Samsung's Enterprise Roadmap

by David Krebs, August 2015

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  • Addressing enterprise demand, Samsung has implemented a three-part strategy to provide business-technological services to clients who wish to implement mobile programs.
  • Acknowledging the need to penetrate niche markets with industry-specific mobile solutions, Samsung has differentiated itself in a crowded market by investing in new technology and forming partnerships.
  • Following heavy investments and significant changes to its go-to-market strategy as well as the modification of products, Samsung will need to remain agile and patient as companies slowly adopt mobile initiatives. Key differentiating features’ the stylus and edge will have some appeal to enterprise customers.

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