IoT & Embedded Technology Analysts

Chris Rommel Chris Rommel

Executive VP, IoT & Embedded Technology

Chris is responsible for syndicated research and consulting engagements focused on development and deployment solutions for intelligent systems. He has helped a wide variety of clients respond to and capitalize on the leading trends impacting next-generation device markets, such as security, the Internet of Things, and M2M connectivity as well as the growing need for system-level lifecycle management solutions. Chris has also led a range of proprietary consulting projects, including competitive analyses, strategic marketing initiative support, ecosystem development strategies, and vertical market opportunity assessments. Chris holds a B.A. in Business Economics and a B.A. in Public and Private Sector Organization from Brown University.
Chris Rommel  |  @Chris_Rommel

Recently Published Research:
Security & the IoT Vertical Market Focus: Industrial Automation
Vertical Market Focus: IoT Security for Energy & Utilities


Steve HoffenbergSteve Hoffenberg

Director, IoT & Embedded Technology

Steve is a market research professional who brings his expertise to Embedded Software for Security and The Internet of Things. He has more than two decades of experience in market research and product management for technology products and services. Prior to joining VDC, he spent 10 years as Director of Consumer Imaging and Consumer Electronics Research at the firm Lyra Research, where he led industry advisory services providing extensive research on consumer technology trends, user adoption, market sizing, marketing strategy, and competitive analysis for major consumer electronics manufacturers. Previously, he worked in product management for electronic design companies that developed and licensed embedded digital imaging and audio products. Steve holds an MS degree from the Rochester Institute of Technology and a BA degree from the University of Vermont.
Steve Hoffenberg  |  @SteveHoffenberg

Recently Published Research:
Vertical Market Focus: IoT Security for Energy & Utilities
IoT Security Software Solutions

Andre Girard Andre' Girard

Senior Analyst, IoT & Embedded Technology

Andre’ Girard brings a valuable perspective to the market research and consulting of the M2M Embedded Software & Tools team, having previously covered connected devices for both the Telecom and Embedded Hardware practices at VDC. His primary areas of expertise are lifecycle management solutions, Agile development, and cross-domain engineering integration. André’s M2M technology background includes opportunity sizing and forecasting, market and technology assessments, competitive analysis, strategic marketing assistance, and M&A due diligence support. He also gained important experience as an independent consultant covering telecommunications and the smart grid. André holds a B.A. (magna cum laude) from Massachusetts College of Liberal Arts.
Andre’ Girard  |  @AndreAtVDC

Recently Published Research:
Software & Systems Modeling Tools
Requirements Management/Definition & Product Line Engineering Tools


J. Eric Gulliksen J. Eric Gulliksen

Senior Analyst Emeritus, IoT & Embedded Technology

Eric has been a lead analyst in VDC's Embedded Hardware practice for fifteen years. Prior to joining the firm, he worked in industry for over thirty years, half in the Engineering field and half in Sales and Marketing. Eric has international experience in twenty-three countries, and has been awarded seventeen US Patents. He has conducted market research in all aspects of Embedded Hardware including Boards, Systems, Processors and MEMS, and developed several of the analysis tools currently in use in the EHW practice. Eric has earned several degrees including an MBA from Clark University.
J. Eric Guliksen






Dan MandellDan Mandell

Senior Analyst, IoT & Embedded Technology

Dan supports a variety of syndicated market research programs and custom engagements in the IoT and Embedded Technology practices. He leads the research services for IoT gateways, embedded processors, and other computing hardware in addition to supporting programs such as embedded/real-time operating systems. Daniel also develops, programs, and manages end-user surveys to embedded engineers and uncovers useful and interesting insights regarding buyer behaviors, technology adoption, and device/application requirements. His working relationship with VDC dates back to 2005 and includes stints with Business Development as well as the AutoID practice. Daniel holds a B.S. in Information Systems Management from Bridgewater State University.
Dan Mandell  |  @DanMandell

Recently Published Research:
Embedded Modules: Bundling Value in Compact Packages
Embedded Boards & Systems Trend Report

Roy Murdock

Roy Murdock

Analyst, IoT & Embedded Technology

Roy has a passion for new technologies of all sorts. His work experience in Afghanistan and Ghana has exposed him to a range of challenging and unconventional business environments in emerging markets. Roy’s research background includes data-backed product management plans and comprehensive reports on bleeding edge technologies, such as virtual currencies. He enjoys camping, kayaking, and traveling. He also spent a year studying at the London School of Economics. Roy holds a B.S. in Business Administration from Babson College.
Roy Murdock  |  @RoyMurdock


Recently Published Research:
Vertical Market Focus: IoT Security for Energy & Utilities
Augmented Reality Development Solutions


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